WEETBIX
Breakfast Prize Bowl AR App
Agency: The Zoo Republic
Production: Nakatomi
Music and Sound Design: Electric Dreams
Amid the pandemic, Weet-Bix and agency Zoo Republic wanted to bring some much-needed excitement to the breakfast table. Nakatomi worked on the product design and development of a classically-Australian backyard cricket game, brought to life with Augmented Reality. Users were challenged to face off against Australian cricketing legends, Marnus Labuschagne and Ellyse Perry, to win prizes by bowling them out. To help capture the quintessential Australian backyard cricket experience we created sounds, atmos and music to bring the backyard stadiums, set in all corners of country, into the players kitchen.